Gold your currency of freedom.
sGLD is a digital bank located in New York/USA whose main currency is GOLD, with the idea of concentrating all its finances in a currency that does not devalue and on the contrary only remains valued over the years.
With a modern and high-value first, sGLD plans to cause a revolution in the financial market with its super ambitious project.
To create the symbol, I used the initial of the company name (the letter S) and the symbol of a bank door, known as a Vault.
With this I had the combination of an abstract symbol that conveyed to my client exactly what he expected.
The color palette chosen for the project is a combination of four colors, which when mixed together represent the brand's main attributes.
Modernity, wealth and sovereignty. The colors are Beige, Black, Gray and Copper. All of them were used in their appropriate percentages for an attractive and harmonious result to the project.
This was the end result. A logo that is based solely on its symbol without the addition of texts, making the brand become a symbol of gold and wealth.
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