Space Plus is a company specializing in custom furniture, located in Boston, MA, United States. The company was looking to rebrand its brand, including changing its symbol and typography.
The company's objective is to convey modernity and demonstrate the high level of technology used in its projects. Focusing on both B2B and B2C audiences, my mission was to create a visual identity that communicated effectively with both audiences, without compromising the brand's image.
Within an extremely challenging deadline, I managed to obtain project approval without the need for changes.
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My idea for the symbol is clear: to bring the brand's initial letter, "S", as the central element, integrating three drawers to allude to custom furniture projects.
The result was an extremely versatile and easy-to-apply symbol, which conveys the dynamism desired by the client from the beginning of the project, in addition to giving the brand a modern appearance.
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